As remote work solidifies, a new buyer class is reshaping Pasadena real estate: the tech transplant. These are engineers and founders leaving the Westside for walkable communities with character and connectivity.

What They Want

Smart homes with solar integration, EV infrastructure, and fiber internet. Lofty ceilings for podcast studios, bonus rooms for startups, and modern kitchens that double as Zoom backgrounds.

Neighborhoods Feeling the Shift

Madison Heights and Bungalow Heaven are hot with younger executives who value craftsmanship and community vibes. Demand for properties under $2 million with ADU potential has skyrocketed.

Economic Ripple

Higher incomes mean rising bids, but also more investment in local businesses and schools. The tech wave is making Pasadena both smarter and richer — literally.

“Pasadena has become LA’s Silicon Sanctuary,” Jason says. “Quiet streets with high-speed dreamers.”

FAQ

Q: Why are tech buyers choosing Pasadena over the Westside?
A: More space, shorter commutes, and architectural character.
Q: Will tech demand drive prices up?
A: Yes — expect continued pressure on mid-tier inventory.

Tap into the tech buyer trend with Jason Bergman – The Agency Pasadena.