In an age of virtual tours and drone videos, some sellers wonder: Do open houses still matter? The answer is yes — when done right.

The Experience Economy

Open houses aren’t just showings; they’re brand activations. A great event feels like an art opening — curated lighting, music, and hospitality. Buyers connect emotionally before they calculate rationally.

Hybrid Visibility

Jason integrates digital marketing with in-person events. Each open house gets pre-promoted across The Agency’s network, geo-targeted ads, and live video tours. That multiplies exposure far beyond foot traffic.

Human Connection

No algorithm replaces walking through a home and picturing your life inside. The best deals often start from a casual conversation at an open house.

“Real estate isn’t just digital,” Jason says. “It’s experiential. Great marketing gets them to click — a great open house makes them stay.”

FAQ

Q: Are open houses still effective in 2025?
A: Absolutely — when combined with digital campaigns and storytelling.
Q: How can sellers make theirs stand out?
A: Professional staging, local promotion, and hospitality details.

Book your cinematic open house strategy session at Jason Bergman – The Agency Pasadena.