Once upon a time in 2021, homes in Pasadena sold before the “for sale” sign was even hammered into the yard. In 2025, it’s different — and better. We’ve moved from chaos to consistency. Understanding how long homes take to sell is how sellers win today.

The Numbers

The average Pasadena home now takes 28 days to go under contract — up from 17 days last year. Luxury homes ($3 million +) average 52 days, while condos hover around 32. This isn’t a slowdown; it’s a normalization. Buyers are evaluating carefully, and that’s a good thing.

Why Some Homes Still Sell in a Week

It comes down to three levers: price, presentation, and promotion. Homes priced within 3 percent of market value and professionally staged move fast. Add cinematic marketing and you’re often pending in under 10 days.

How Sellers Can Shrink Their Timeline

• Stage to showcase lifestyle, not furniture.
  
  

• Invest in professional photos and video reels.
  
  

• Launch with momentum — two open houses in the first week.
  
  

• Refresh your listing every 21 days if still active.
  
  

The Bottom Line

Fast doesn’t mean furious anymore. It means focused. Homes that are priced right and marketed intentionally still sell in a heartbeat — because buyers aren’t slowing down; they’re getting smarter.

“Speed is a byproduct of clarity,” Jason says. “When a listing tells the right story, it sells itself.”

FAQ

Q: Is the market slower than before?
A: It’s more balanced — longer timelines, but steady sales and strong prices.

Q: How can I sell faster in 2025?
A: Price within market range and stage professionally from day one.

Get a free timing analysis for your Pasadena home from Jason Bergman – The Agency Pasadena.