Every May, the phones start ringing: “Should we wait until summer?” It’s the most common question Jason Bergman hears — and his answer never changes: the smartest sellers move before the wave.

Early Bird Economics

Inventory always spikes mid-June. In Pasadena, new listings jump 40 % between June and July. That means more competition and longer days on market. List in April or early May, and you capture buyers who are motivated and facing limited choice.

Marketing Momentum

Photos, staging, and video need a two-week runway. When you launch before Memorial Day, your listing gets the first look buzz and open-house energy before the market crowds.

Buyer Psychology

Early-season buyers are deadline-driven — they want to move before the school year or beat rate changes. They’re serious, not tourists. That’s who you want walking through your door.

“Timing isn’t about luck,” Jason says. “It’s about controlling the momentum.”

FAQ

Q: Is spring really better than summer for selling?
A: Yes — fewer listings mean more eyes on your home and higher offers.
Q: How far in advance should I prepare my home?
A: At least 30 days — staging and marketing take time to shine.

Schedule your Pre-Summer Listing Consult with Jason Bergman – The Agency Pasadena.